ALL ABOUT THE CAMPAIGN
Rebelde se Nace is the new Scalpers campaign conducted by the director Bruce ST. Clair, working hand to hand with the prestigious Wunderman Thompson agency.
Scalpers has always been characterized by rebellion, a value represented in our logo: the skull, which in some way symbolizes the spirit of doing things differently. For this reason, this year, we dare to vindicate the protagonist of Christmas for 2021 years: JESUS CHRIST. The rebel by excellence, the historical figure who fought the most against the established power.
The objective of our campaign is to invite you to reflect: what do you want to celebrate? A stereotypical Christmas as always? Or, a way of being and living?
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